Why Should You Launch a Podcast?
The Mobile Marketplace
"Not since the advent of the Internet has a technology forced businesses to completely rethink how they win, serve, and retain customers. Forrester Research, Inc.,
- Predictions 2015: Most Brands Will Underinvest in Mobile |
"In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view mobile as "just another channel." |
"In 2015, we will also see marketing leaders who look at mobile as "just another channel" struggle to deliver results, differentiate their brands, and justify the budgets they need to stay competitive. |
Podcasting

The iPhone 6 and 6 Plus helped Apple sell an astounding 74.5 million iPhones during the first quarter of the company’s fiscal 2015 year. That’s more iPhones than they’ve ever sold during a single quarter, up from the previous record of 51 million iPhone sales reported during the same time last year, and above the consensus estimate of around 67 million per Wall Street analysts.
Embedded in its history, Apple sold 67 million iPads within two years of its initial iPad launch on April 3, 2010 - more than any other product has sold in its first two years, ever. A product with a unit price starting at $500, iPads outsold McDonald's first two year burger sales.
The Podcast app is now installed on more than 72% of Apple iDevices.
Embedded in its history, Apple sold 67 million iPads within two years of its initial iPad launch on April 3, 2010 - more than any other product has sold in its first two years, ever. A product with a unit price starting at $500, iPads outsold McDonald's first two year burger sales.
The Podcast app is now installed on more than 72% of Apple iDevices.
- Podcast downloads passed the One Billion mark in 2014 | The Washington Post "Podcasts are back - and making money" | Sept 2014
- There are over 575 million active podcast listeners on iTunes
- Over 97 million active podcast listeners on iHeartRadio
- Over 50 million active podcast listeners on TuneIn
- Over 13 million users installed Stitcher (Android)
- Apple reports 45 million Podcast keyword searches per month
- Podcasts are coming to Spotify and other huge platforms
- 20 percent of Americans listen to at least one Podcast per month
- In the last year alone, the amount of people listening to a Podcast has gone up 25% and regular Podcast subscribers are listening to an average of six podcasts a week
Content-on-Demand
In the U.S., 102 Million people drive to work by themselves; with Podcasts, they choose and personalize the content they listen to (while they can’t watch a video or read a blog). Two-thirds of Podcast consumers have listened to digital audio files in their vehicles by connecting an iPod, iPhone or other MP3 player to their car audio system. http://bit.ly/lwpodcasts
As of 2014, all major car dealers are making deals to install Apple CarPlay http://www.apple.com/ios/carplay/ on their dashboards, while Ford, BMW, Mazda, & Chevrolet are already installing Stitcher Radio (Android) http://www.stitcher.com - which means that Podcast subscribers will turn on their car radio and choose what they listen to. |
"Promotion as a marketing discipline is no longer about short-term tactics and sales from an immediate offer. |
Why are the biggest companies in the U.S. so interested in sponsoring Podcasts?
When you bring sponsors into your broadcasting and publishing products, you are lending the sponsor the trust and engagement you have earned with your audience, and the sponsor gets in front of its target audience through the most engaged medium.
The average time spent viewing a website page is 8 seconds; the average time listening to a Podcast is 20 minutes. |
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